How it Works
A series of 1,000 numbered, postcard-sized, white cards are distributed throughout the world. Some are hidden in books, left in bathrooms, tucked into lockers, dropped off at your local coffee shop or simply given to friends and/or strangers.

Each card comes printed with our P.O. Box address on one side and instructions to visit

The participant is left to utilize the white space in any way they choose.  They can draw, paint, collage, print, stamp, sketch, spill, stain etc. The only thing they can’t do is change the shape of the card through cutting, folding, burning, shredding or any of the other one million ways a person could destroy a card.

When they are finished with their White Card, they simply put a stamp on it and drop it in the mail.

How it Started
I’ve always been fascinated with the overwhelming potential inherent in the empty space of a single sheet of paper. 

As children, a single sheet of paper meant paper planes, fun with crayons, fingerprint people, “stick figure wars” complete with UFO’s, tanks, tunnels and sharks, the ability to play games like tic-tac-toe, hangman or M.A.S.H., a note passed in class and so much more!

It was in the empty space of paper Leonardo Da Vinci sketched his flying machines, William Shakespeare wrote a play and Lord Byron penned a love letter.

The infinite number of possibilities in the smooth, empty white space of a single sheet of paper is both exhilarating and overwhelming.

What would you use it for?